2024 ADDY Winners
Below are winners from the 2023-2024 American Advertising Awards Competition, from the professional and student competitions.
View the 2024 Winners Book here.
View the Official Gala Photo Gallery here.
Notable Winners
| ENTRY NAME | COMPANY/SCHOOL | CLIENT | |
|---|---|---|---|
| Best of Show - Professional | Statement Pieces by Paris Hilton | Ogilvy | Paris Hilton, 11:11 Media |
| Best of Show - Student | Lock & Co Hatter's Logo | LA Film School | |
| Judge's Choice | Walmart Discovered | Sawhorse Productions | Walmart |
| Judge's Choice | Coca-Cola "Masterpiece" | Yessian | The Coca-Cola Company |
| Judge's Choice | Coca-Cola Billboard to Table | Cartwright | The Coca-Cola Company |
| Mosaic ADDY | Legacy in the Making | Team One | The Legacy Lab |
| Her Award | Statement Pieces by Paris Hilton | Ogilvy | Paris Hilton, 11:11 Media |
| The Web3 Award | Walmart Discovered | Sawhorse Productions | Walmart |
| The Graveyard | Dogdrop | Outfront Studios | Dogdrop |
Professional Gold
| ENTRY NAME | COMPANY | CLIENT | CATEGORY |
|---|---|---|---|
| Statement Pieces by Paris Hilton | Ogilvy | Paris Hilton, 11:11 Media | Her Award |
| Coca-Cola Billboard to Table | Cartwright | The Coca-Cola Company | Out-Of-Home Single Board |
| Coca-Cola "Masterpiece" | Yessian | The Coca-Cola Company | Sound Design |
| Coca-Cola "Masterpiece" | Yessian | The Coca-Cola Company | Music Without Lyrics |
| Statement Pieces by Paris Hilton | Ogilvy | Paris Hilton, 11:11 Media | Integrated Consumer Campaign - Regional/National |
| Driving While Black | Yessian | Courageous Conversations Global Foundation | Music Without Lyrics |
| Keep Dreaming | RPA | American Honda Motor Co., Inc. | Computer Generated Imagery (CGI) |
| Rock Star | Ogilvy | Workday | Integrated B-to-B Campaign - Regional/National |
| Rock Star | Ogilvy | Workday | Copywriting |
| Protect This House | Tool | Under Armour | Internet Commercial - Any Length |
| Transforming Ritz-Carlton & Guests | Team One | The Ritz-Carlton | Integrated Consumer Campaign - Regional/National |
| Project Courage 2.0 | RPA | American Honda Motor Co., Inc. | Corporate Social Responsibility Film, Video & Sound |
| Coca-Cola Billboard to Table | Cartwright | The Coca-Cola Company | Out-Of-Home Single Event |
| Scientists | Tool | goodboybob Coffee Roasters | Internet Commercial - Any Length |
Professional Silver
| ENTRY NAME | COMPANY | CLIENT | CATEGORY |
|---|---|---|---|
| AIDS Walk Los Angeles 2023 Campaign | Commune Communication | APLA Health and Wellness | Public Service Marketing & Specialty Advertising Campaign |
| Keep Dreaming | RPA | American Honda Motor Co., Inc. | Animation, Special Effects or Motion Graphics |
| Rock Star | Ogilvy | Workday | Television Advertising - Local Single Spot – :60 seconds or more |
| Barbie: Ryan Gosling x BTS's Jimin | IW Group | Warner Bros. | Social Media - Single Execution |
| Project Courage 2.0 | RPA | American Honda Motor Co., Inc. | Branded Content & Entertainment - More Than :60 seconds |
| These Loveley Streets: Cain Careas | Black Buddha Media Group | Los Angeles Tourism | Branded Content & Entertainment - More Than :60 seconds |
| Project Relate | Hook | User Experience | |
| Walmart Discovered | Sawhorse Productions | Walmart | Online/Interactive - Games |
| Clash-O-Ween | Yessian | Supercell | Music Without Lyrics |
| McDonald’s Lunarverse | IW Group | McDonald’s | Innovative Use of Interactive / Technology |
| Legacy in the Making/Taylor Guitars | Team One | The Legacy Lab | Webisode - Single |
| Wall Of Dreams | RPA | American Honda Motor Co., Inc. | Augmented Reality |
| Project Relate | Hook | Interface & Navigation | |
| Secret Invasion Hidden Messages | MOCEAN | Disney | Social Media - Campaign |
| Keep Dreaming | RPA | American Honda Motor Co., Inc. | Internet Commercial - Any Length |
| Long Live The Lazy | RPA | La-Z-Boy | Television Advertising - Regional/National Campaign |
| Long Live The Lazy | RPA | La-Z-Boy | Integrated Consumer Campaign - Regional/National |
| Legacy in the Making/Me & the Bees | Team One | The Legacy Lab | Webisode - Single |
| Project Relate | Hook | Public Service Online/Interactive | |
| Scream VI | QYOU Media | Paramount Pictures | Social Media - Single Execution |
| Coachella Immersive Experience | Tool | Coca-Cola | Out-Of-Home Single Event |
| Black Creator's Day | Adolescent Content | Meta, inc. | Social Media - Campaign |
| Dr. Squatch Harry Potter Box Set | Dr. Squatch | Dr. Squatch | Sales Promotion Packaging - Campaign |
| Jack Daniel's Honey AB+L The Verse | IW Group | Jack Daniel's Tennessee Honey | Virtual Reality - Single |
| Laurie's Pie Bar Product Packaging | Commune Communication | Laurie's Pie Bar | Sales Promotion Packaging - Campaign |
| Keep Dreaming | RPA | American Honda Motor Co., Inc. | Television Advertising – Regional/National Single Spot – Up to 2:00 |
| Legacy in the Making/Alvin Ailey | Team One | The Legacy Lab | Webisode - Single |
| Legacy in the Making | Team One | The Legacy Lab | Webisode Series |
| Lamborghini Lanzador Lab on Roblox | Sawhorse Productions | Lamborghini | Online/Interactive - Games |
Professional Honorable Mention
Legacy in the Making/The Bluebird, Team One, The Legacy Lab, Webisode - Single
Dr. Squatch Avengers Box Set, Dr. Squatch, Dr. Squatch, Sales Promotion Packaging - Campaign
Nourishing Neighbors PSA, The Woo Agency, Albertsons Companies Foundation, Public Service Television
Black Creator's Day, Adolescent Content, "Meta, inc.", Internet Commercial - Campaign
Uber Zero Drivers, Yessian, Uber, Music Without Lyrics
Coke AI Studio, Tool, Coca-Cola, Out-Of-Home Multiple Events
Lamborghini Lanzador Lab on Roblox, Sawhorse Productions ,Lamborghini, Branded Content & Entertainment for Online/Interactive
Perp Who Paid, InterMedia Advertising, CarShield, Television Advertising – Regional/National Single Spot – Up to 2:00
JBL Authentics Launch Campaign, JBL, JBL Harman Industries, Integrated Brand Identity Campaign
Legacy in the Making/Lo & Sons, Team One, The Legacy Lab, Webisode - Single
RK Venture - Zero Proof, Adolescent Content, RK Ventures, "Public Service Online Film, Video & Sound"
TCL NXTPAPER 11 ,Tigheland Productions, TCL Mobile USA, Cinematography - Single
TCL NXTPAPER 11, Tigheland Productions, TCL Mobile USA, Video Editing
TCL NXTPAPER 11, Tigheland Productions, TCL Mobile USA, Art Direction - Single
TCL NXTPAPER 11, Tigheland Productions, TCL Mobile USA, Internet Commercial - Single Spot
Velocity Series: Jack Butcher, Black Buddha Media Group, Art On Internet, Branded Content & Entertainment - More Than :60 seconds
TikTok - #OOTD, MuteSix, TikTok, Branded Content & Entertainment - :60 seconds or less
Lamborghini Lanzador Lab on Roblox, Sawhorse Productions, Lamborghini, The Web3 Award
Disney Jr Let’s Go: DCL Mermaid 60, 7ate9 Entertainment, Disney Yellow Shoes / Disney Parks / Disney Channel / Disney Cruise Line, Branded Content & Entertainment For Television
Keep Dreaming / Wall of Dreams, RPA,"American Honda Motor Co., Inc.", Integrated Consumer Campaign - Regional/National
Keep Dreaming Enthusiast Print, RPA, "American Honda Motor Co., Inc."," Magazine Advertising - Spread, Multiple Page or Insert"
Scream VI, QYOU Media, Paramount Pictures, Social Media - Campaign
D365 Season of Thrills :60, 7ate9 Entertainment, Disney Yellow Shoes / Disney Parks / Disney Channel, Branded Content & Entertainment For Television
Made To Work, RPA, Spectrum Business, Television Advertising - Regional/National Campaign
Welcome Home for Veterans, Ear Candy Shop, Realtor.com / Move, Music With Lyrics
WNBA - Post Game Play, MOCEAN, PlayStation, Webisode Series
Wall of Dreams, RPA, "American Honda Motor Co., Inc.", Out-Of-Home Animated/Video Boards
The Ryan Law Group, Outfront Studios, The Ryan Law Group, Copywriting
Dogdrop, Outfront Studios, Dogdrop, The Graveyard
JBL Authentics Launch Campaign, JBL, JBL Harman Industries, Out-Of-Home Single Event
Sucked Off Billboard, 160over90, CBS Studios, The Graveyard
The Great EXchange, Team One, Chateau Ste. Michelle, Integrated Consumer Campaign - Regional/National
The Destiny Decider, 160over90, CBS Studios, Out-Of-Home Single Installation
Student Winners
| Award | Entry Name | Educational Institution | Category |
|---|---|---|---|
| Best of Show | Lock & Co Hatter's Logo | LA Film School | Logo Design |
| Gold ADDY | Lock & Co Hatter's Logo | LA Film School | Logo Design |
| Gold ADDY | Tinder - Move On | Art Center College of Design | Television Advertising Single Spot |
| Gold ADDY | Lock & Co. Hatters Rebranding | Los Angeles Film School | Advertising & Promotion Campaign |
| Silver ADDY | Vans Advertisment | LA Film School | Magazine Advertising - Full Page or Less |
| Silver ADDY | Levi's Out West | Art Center College of Design | Television Advertising Single Spot |
| Silver ADDY | Zillow - In A Wall | Art Center College of Design | Television Advertising Single Spot |
| Silver ADDY | Show Bear App - UX/UI | LA Film School | App - Mobile or Web-Based |
| Silver ADDY | Slyfox Coffee Roasters | Los Angeles Film School | Product or Service Sales Promotion Packaging |
| Silver ADDY | Sly Fox Package Design | LA Film School | Product or Service Sales Promotion Packaging |
| Silver ADDY | Levi's Out West | Art Center College of Design | Social Media Single Execution |
| Honorable Mention | On My Block - Title Sequence | LA Film School | Animation or Special Effects |
| Honorable Mention | Sup-Resale App - UX/UI | LA Film School | App - Mobile or Web-Based |
| Honorable Mention | Harold's Chicken Logo | LA Film School | Logo Design |
| Honorable Mention | Citrus Restaurant Brand Guidelines | LA Film School | Printed Annual Report or Brochure |
| Honorable Mention | Saguaro Hotel Logo | LA Film School | Logo Design |
| Honorable Mention | The Stanley Hotel Logo | LA Film School | Logo Design |
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