Los Angeles American Advertising Awards

View 2024 Winners

About the American Advertising Awards

The American Advertising Awards are the advertising industry’s largest and most representative creative competition, recognizing creative excellence in the art of advertising with over 40,000 entries each year from around the country.


Representing the broadest creative spirit of advertising by recognizing all forms of advertising; in all varieties of media; created by all sizes and types of entrants; and from all over the country. ADDY Award winners truly represent the best creative the industry has to offer.


With the American Advertising Awards, it is the size of the idea that matters most, not the size of the organization that created the work, nor the size of the budget behind it. This distinction elevates the American Advertising Awards over virtually every other advertising competition.

DEADLINES & FEES

IMPORTANT DATES

Call for Entries: October 16, 2023
Early Deadline: January 5, 2024 at 11:59pm

Late Deadline: January 22, 2024 at 11:59pm


Awards Gala: March 7, 2024 at AVALON Hollywood & Bardot

  • Doors Open at 6:00pm
  • Cocktails & Hors D'oeuvres
  • Awards Show at 7:00pm
  • Hosted by Yasmine Tanres
  • After Party at 9:00pm
  • Music, Cocktails & Hors D'oeuvres


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PROFESSIONAL

MEMBER FEES

$170 per entry

*For the 2023-24 competition, there are NO late fees for members!


NON-MEMBER FEES

Early Entry: $225 per entry

Late Entry: $275 per entry

*Late Fee applied January 7, 2024 at 12:00am


Professional Rules & Categories

STUDENT

MEMBER FEES

$40 per entry

*For the 2023-24 competition, there are NO late fees for students!


NON-MEMBER FEES

$55 per entry

*For the 2023-24 competition, there are NO late fees for students!

*Late Fee applied January 7, 2024 at 12:00am


Student Rules & Categories

2024 JUDGES

Iain Lanivich

Head of Brand Creative & Content, Ford Pro @ Ford Motor Company

Isaac Pagan

Vice President, Executive Creative Director @ PepsiCo 

Krystle Mullin

Chief Creative Officer @ john st.

Dr. Marcus Collins 

Marketing Professor and Best-Selling Author (For the Culture)

Remy Merriex

Former Worldwide Executive Creative Director @ Amazon Prime Video

LOCAL-ONLY CATEGORIES

We are excited to introduce for the first time in the LA competition a set of local-only categories!

*Please note, local-only categories are not eligible to forward to District or National competitions.

  • The Mosaic Award

    Companies that display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

    • This can be in any media format.
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency. 

  • The Foodie Award

    The best of restaurant and/or food advertising in LA. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • The Elevated Award

    The best of cannabis and/or hemp advertising in LA. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • Her Award

    The best of advertising for women-owned businesses in LA. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • The Gaming & Technology Award

    The best of advertising for gaming and/or technology companies in LA. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • The Avant-Garde Award

    The best of innovative advertising in LA, work that sets a new standard, challenges the norm, or amazes with a huge “WOW” factor. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • The Influencer Award

    The best of working with a creator/influencer to spread a brand message through public sharing, commenting and expressions of opinions and content. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • The Web3 Award

    The best of advertising built specifically for Web3, including apps, activations, NFTs or any other projects related to Web3.

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • The Extreme Makeover Award

    The best of rebranding created in LA. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.

  • The Graveyard

    The best ideas that the client didn’t greenlight created in LA. 

    • This can be in any media format. 
    • The advertising must be for a Los Angeles based business or created by a Los Angeles based agency.
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